该《枕巾》专利以突出品牌特色，弘扬民族艺术为目标，以中华民族向上向善，自强不息，追求美好幸福生活的愿望为载体，以传统与现代、科技与工业相结合为核心，以立足市场、面对社会、服务大众、走向世界为宗旨，将中国文化的灵魂。精髓升华到艺术的高度，既有浓厚的民族味。又有情景意相合一的创意味。具有以下几方面特点:

一、 设计构思独特，创意新奇。技术含量高。附加值高。本产品款式新颖、品种繁多、寓意喜庆吉祥、色彩鲜艳丰富，对比强烈，民族味、创意味、装饰味特浓。

二、适应性、实用性广泛，市场潜力广阔。该产品不仅适合老中青等不同年龄段、不同层次、不同行业者、还可用于以各种材料如纺织新材料、塑料、皮革、木制品、金属、陶瓷及翡翠等为质地的轻纺日用、床上用品、地毯、壁挂装饰，各种鞋帽服饰、 奢侈品、工艺礼品、文体用品及烟酒包装等，同时也可广泛应用于工业、教育、文体、影视等领域，拉动行业产业向前发展。

三、投资回报率高，投资成本低，市场前景好、利润高、潜力大，而且还会产生相应的产业链。近年来随着我国改革步伐的深入及新农村建设和轻纺日用产品出口力度的进一步加大，面对和谐的社会，“一带一路”的发展，消费者除了产品的质地好外，更多地注重了外观的美，使其达到和谐完美。由于创新性强（原创型产品）市场潜力大，技术含量高，附加值高，并拥有自主知识和产权品牌，可在短时间内形成较大规模效益的新产品，无论就“国内、国际”市场而言，带去的不仅是它的使用价值，更重要的是它的文化艺术价值。为产品的附加值提高及在国际市场上同类产品的竞争力奠定外观形象基础，促进了中华文明向外的传播。

A、主题词：  民族艺术，枕巾创意生活。

B、所属领域：新产品，新材料，制造业。

C、所属方向：文化创意产业。

D、专利技术现有状态、完整。

E、获奖荣誉

曾荣获香港世界华人科技发明金奖，入选2010年上海世博会民企联合馆。二〇一八年中国（上海）国际发明创新展银奖等。

The Introduction of the “Pillow Towel” Patent Project

The “Pillow Towel” patent aims to highlight the brand characteristics and promote national art. It takes the Chinese nation’s desire to improve for the good, continue to improve itself, and pursue a better and happy life as the carrier. With the combination of tradition and modernity, technology and industry as the core, the patent is based on the market, facing the society, serving the public, and going to the world for the purpose of sublimating the essence and the soul of the Chinese culture to the height of the art, which has both a strong national flavor and a creative flavor that combines feeling and setting. It is characterized by the following aspects:

Firstly, the product design is unique in conception, novel in creativity, high in technical content and high in added value. The product features novel styles, various varieties, festive and auspicious meanings, bright and rich colors, strong contrast, and strong national, creative and decorative flavors.

Secondly, the product is characterized by strong adaptability, wide practicability and broad market potential. The product is not only suitable for the old, middle-aged and young people of different ages, different levels, different industries, but also can be used in a variety of materials including textile materials, plastics, leather, wood products, metals, ceramics and jadeite as the texture of the light textile daily necessities, bedding, carpets, wall decorations, a variety of shoes, hats, clothing, luxury goods, arts and crafts, stationery and sporting goods, and tobacco packaging, etc. At the same time, it can be widely used in the industry, education, recreation and sports, film and television and other fields, driving the industry forward.

Lastly, the product has a high rate of return on investment, low investment costs, good market prospects, high profits, high potential, and will produce a corresponding industrial chain. In recent years, with the deepening of China’s reform and the construction of new rural areas and the further increase in the export of light textile daily necessities, in the face of a harmonious society and the development of the “Belt and Road Initiative”, consumers in addition to focusing on the good texture of the product, pay more attention to the beauty of the appearance, so that it achieves achieve harmony and perfection. Due to the strong innovation, large market potential, high technology content, high added value, and independent intellectual and property rights brands of the product (original product), it can be formed in a short period of time a large-scale benefit of the new product. In terms of “domestic and international” markets, it not only brings its use value, but also its cultural and artistic value, laying the foundation for the appearance and image of products to increase the added value and the competitiveness of congeneric products in the international market, and promoting the dissemination of Chinese civilization to the outside world.

A. Subject words: national art, and creative life of pillow towels.

B. Field: new products, new materials, and manufacturing.

C. Direction: a cultural and creative industry.

D. Existing status of patented technology: complete.

E. Awards: won the Gold Award for World Chinese Science and Technology Inventions in Hong Kong, was selected for the Private Enterprise Joint Pavilion of the 2010 Shanghai World Expo, and won the Silver Award of the 2018 China (Shanghai) International Invention and Innovation Exhibition.

F. Drawings

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